Continue reading »]]> Our CEO has posted a useful article on using Facebook to conduct research for Advertising or Event Planning. Here’s an excerpt:

“I was surprised to learn that a few of my fellow “Mark-a-teers” had no idea this was available.  So for the benefit of those who haven’t considered the following, or simply had no idea this existed; here’s a quick tutorial on using Facebook to conduct fairly elaborate research prior to any launch.

I will break this out into 2 very simple examples, but this can clearly be used for multiple purposes.

Harvesting Data for Event Planning

First you will need a Facebook profile. With that out of the way, sign in. Struggle to ignore your notifications, kitten videos and friend’s recycled wit statuses long enough to notice that somewhere around your page(it moves every so often) you will see the word Advertising. It should look approximately like this…” Read original article here.

Continue reading »]]> A Globe and Mail journalist wrote a great article trying to express to businesses the importance of getting your website into mobile format. Read the article here.

Here’s an excerpt:

“If you’re in business and you’re not already either actively moving forward with a mobile web initiative or making plans to do so, you won’t be in business for long,” says independent tech analyst Carmi Levy. “Today’s mobile websites and smartphone apps represent the new front lines of how and where consumers reach out – and how companies reach right back.”

At Exemplarex, we couldn’t agree more. Many of our current customers have seen a dramatic increase in mobile visitors through their sites, and with the way the data has been trending, we can’t help but wonder if many of the businesses out there will survive the next few years.

More and more innovative small businesses are finding success in the mobile realm, and with algorytyhms in place to begin measuring the specific SEO value of mobile websites, those who get in early will surely reap the benefits.

This doesn’t mean you need to pull your staff together to invent an “app” for your business…though that’s not a bad idea either. Simply having a company, like say Exemplarex, convert your website into a mobile site will get you on the right track.

So to help Waterloo Region with it’s marketing efforts, Exemplarex is doing a limited time offer of $500 + hst for mobile conversions. Get your site rebuilt into mobile friendly format, and get on the cutting edge of the aggressively evolving mobile market. Your customers are not going to wait for you to catch up with them, and the mobile network certainly isn’t going to hold your spot for you.

Contact us today and see if your website qualifies.

sales@exemplarex.com

Continue reading »]]> Hiring inhouse Search Engine Marketers(SEMs) is expensive, and can take months to ramp up.

On average, North American companies are paying up to $6000 a month plus payroll and benefits per campaign manager. This is a waste of your company’s time and money.

Hiring the right SEM agency injects expertise, tools and talented people directly into your marketing efforts.

Within a matter of days your advertising is launched, and managed meticulously by experts with years of experience.

The cost is a fraction of having an inhouse campaign manager, and the benefit is faster returns on your dollar.

At Exemplarex, our team has been trained by Rob T. Case, and every traffic strategy is created and/or implemented with Rob’s input and experience.

Whether you’re a small business looking to gain local presence, or an established company looking to increase your branding or ROI, we will help.

Contact us today. We’ll review your needs and supply you with a no pressure quote.

1-877-927-5008

226-808-3277

sales@exemplarex.com

Continue reading »]]> As both friends and clients of Exemplarex, BoltonSmith has taken the steps toward partnering with Exemplarex on a number of new projects.

Not simply satisfied with being arguably one of the best pbx suppliers in Southern Ontario, BoltonSmith has continued to improve upon their systems and services. This has identified multiple new opportunities within multiple verticals of communication and business.

In an effort to maximize their reach for their clients, Exemplarex has opted to embrace these new opportunities, and enter into a working partnership with BoltonSmith.

From Phone services to wifi networks, there is a great deal of projects currently underway. The next mutual project on the horizon will be the introduction of seminars to bring together many of Waterloo’s businesses in the spirit of collaboration. Expect an announcement on the seminars within the next few weeks.

Continue reading »]]> It’s official. Exemplarex has completed talks with a few key partners, and is happy to announce that it will be spearheading a free long distance program for the general public.

As it stands, service will become available near the end of May.

Exemplarex is not releasing the name of the service, or the key partner’s names at this time, but Rob T. Case, CEO of Exemplarex, states that the new project is a full go.

When more details are available, we’ll share it here first.

Continue reading »]]> In 2009, Exemplarex embarked on a mission to create an automated website system that would link small businesses looking to locally promote their services/products with individuals who were looking for a way to make some money.

So one part marketing, one part job creation.

The project came a long way, but hit a wall when developer issues surfaced on two occassions. These issues greatly increased the cost of the project, and it became clear that “for now” the project would have to be shelved.

Understandably, Self Empire was not a model meant to generate revenue for Exemplarex, and so it will have to resurface when time permits.

For the early adapters of the original site, we apologize for the pause and promise to email all of you when the site returns.